Bajaj Auto is set to expand its electric scooter portfolio with the launch of a New Bajaj Chetak model on January 14, according to an official invite shared by the company. The teaser image released ahead of the launch points to a visible design update, suggesting that the upcoming New Bajaj Chetak will focus on refreshed styling while building on the strengths of the existing range.
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New Bajaj Chetak Teaser Reveals New Tail-light Design
The invitation image highlights a new horizontal LED tail-light layout, marking a clear departure from the current split LED setup used on the Chetak. The existing design places the Chetak badge at the centre with vertical light elements on either side. In contrast, the new design integrates the indicators at both ends of a single horizontal light bar, with the Chetak branding positioned above it.
While Bajaj Auto has not revealed the full scooter yet, the revised tail section suggests a mild facelift rather than a complete overhaul. The rest of the design is expected to remain familiar, retaining the metal body panels and clean lines that have helped the Chetak stand out in the electric scooter segment.
Likely Positioning and Pricing
Industry expectations suggest that the new Chetak will be priced at the lower end of the existing lineup. However, it may not become the brand’s most affordable electric scooter just yet. The move appears aimed at strengthening Bajaj’s presence in the high-volume end of the market, where competition has intensified over the past year.
If priced aggressively, the new model could help Bajaj defend its position against rivals such as the TVS iQube, which has been closely contesting the top spot in India’s electric scooter sales charts.
Strong Market Performance in 2025
The timing of the launch comes after a strong year for the Chetak brand. Bajaj sold just under 2.70 lakh units in 2025, giving the electric scooter a 21 percent share of the e-scooter market. This achievement is notable as it marks the first time Bajaj crossed the 2 lakh annual sales milestone for the Chetak, despite production disruptions during July and August due to supply constraints related to rare-earth magnets.
This consistent demand has made the Chetak one of the most important products in Bajaj Auto’s EV strategy.
Current Bajaj Chetak Line-up (For Reference)
| Series | Battery Pack | Key Features |
|---|---|---|
| 3001 | 3.0 kWh | LCD display, mobile connectivity |
| 3503 | 3.5 kWh | Similar equipment to 3001 |
| 3502 | 3.5 kWh | TFT display, added features |
| 3501 | 3.5 kWh | Touchscreen TFT, premium features |
Prices currently start from around Rs 99,500 (ex-showroom, Bengaluru) for the base variant and go up to Rs 1.22 lakh for the top-spec model.
What This Means for Buyers
For prospective buyers, the January 14 launch could bring a freshly styled New Bajaj Chetak at a more accessible price point, potentially improving value without compromising on build quality. If Bajaj manages to combine the updated design with competitive pricing, the New Bajaj Chetak could further strengthen the brand’s hold in India’s fast-growing electric scooter market.
More details, including final specifications and pricing, are expected to be announced at the official launch later this week.
Disclaimer: Prices, specifications and features mentioned are based on official teasers and available information at the time of writing. Final details may vary at launch. Buyers are advised to check with authorised Bajaj dealerships for the latest updates.
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Raj Prajapati is a senior automobile journalist at AutoIndia24, reporting on car, bike, EV, and auto industry developments in India.
