Volkswagen Taigun and Virtus Price Cut: Volkswagen India has started 2026 with a pricing move that cuts both ways for buyers of its India 2.0 cars. While most variants of the Taigun SUV and Virtus sedan have become costlier, the German carmaker has quietly reduced prices of the entry-level trims—by a sizeable margin in some cases. The result is a sharper starting price, but a more expensive climb up the variant ladder.
According to dealer circulars and updated price lists released in January, the revisions apply across both models, while niche imports like the Tiguan and the sold-out Golf GTI remain unaffected.
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Taigun: Cheaper to Enter, Slightly Costlier to Upgrade
The most surprising change comes at the bottom of the Taigun range. The base Comfortline manual now starts at Rs 10.58 lakh (ex-showroom), which is Rs 84,000 lower than before. That makes the Taigun one of the more aggressively priced European SUVs at the entry level, especially when compared with rivals such as the Hyundai Creta, Honda Elevate and Tata Sierra.
However, that saving is limited strictly to the base variant. Every other Taigun trim—from the Highline all the way to the GT Plus DCT—has seen a uniform price hike of Rs 4,000.
Volkswagen Taigun Prices (January 2026)
| Variant | 2025 Price (Rs lakh) | 2026 Price (Rs lakh) | Change |
|---|---|---|---|
| Comfortline MT | 11.42 | 10.58 | -84,000 |
| Highline MT | 12.55 | 12.59 | +4,000 |
| Highline AT | 13.52 | 13.56 | +4,000 |
| GT Line MT | 14.29 | 14.33 | +4,000 |
| Topline AT | 17.38 | 17.42 | +4,000 |
| GT Plus Sport DCT | 19.15 | 19.19 | +4,000 |
All prices ex-showroom
What this means for buyers:
If you were already planning to stretch to a higher variant, the price hike is marginal and unlikely to be a deal-breaker. But for first-time SUV buyers or those cross-shopping base trims, the revised Comfortline price makes the Taigun significantly more attractive than it was at the end of 2025.
Virtus: Bigger Increases, Especially in the Middle
The Virtus sedan has seen a more complex revision. Like the Taigun, its entry-level Comfortline MT has become cheaper—now priced at Rs 10.50 lakh, a reduction of Rs 66,000. Beyond that, however, prices rise sharply depending on the variant.
The steepest increases—up to Rs 51,000—are seen on popular mid-spec trims such as the Highline AT and GT Line MT, which are among the most commonly chosen variants in the Virtus lineup.
Volkswagen Virtus Prices (January 2026)
| Variant | 2025 Price (Rs lakh) | 2026 Price (Rs lakh) | Change |
|---|---|---|---|
| Comfortline MT | 11.16 | 10.50 | -66,000 |
| Highline MT | 13.11 | 13.46 | +35,000 |
| Highline AT | 14.37 | 14.66 | +51,000 |
| GT Line MT | 13.59 | 14.10 | +51,000 |
| Topline AT | 16.28 | 16.30 | +2,000 |
| GT Plus Chrome DCT | 18.49 | 18.80 | +31,000 |
All prices ex-showroom
Interestingly, the Topline AT—often chosen by buyers who want a fully loaded automatic—has seen a negligible increase of just Rs 2,000, while most 1.5-litre turbo-petrol manual variants are now around Rs 10,000 costlier. Dual-clutch (DCT) variants, meanwhile, are dearer by up to Rs 30,000.
Why Volkswagen Is Doing This
While Volkswagen has not officially detailed the reasoning, the pattern is telling. By lowering entry prices, the brand is clearly trying to pull more footfall into showrooms at a time when competition in both the midsize SUV and sedan segments is intense.
At the same time, higher variant prices likely reflect increased input costs, feature additions over time, and an attempt to protect margins on trims that account for the bulk of sales. Industry observers also point to rising logistics and compliance costs as contributing factors.
How This Affects the Market
For buyers, the message is simple: the sticker price you see in ads may be more tempting, but your final bill could be higher than expected once you choose popular variants.
For the market, Volkswagen’s move underlines a broader trend—manufacturers are increasingly using aggressive base pricing as a hook, while relying on mid- and top-spec variants to drive profitability.
The Bottom Line- Volkswagen Taigun and Virtus Price Cut
Volkswagen’s January 2026 price revision for the Taigun and Virtus is a classic case of give-and-take. Entry-level buyers benefit from meaningful reductions, making both cars more competitive on paper. However, the majority of buyers—who gravitate toward mid and upper trims—will have to pay more than they did just a month ago.
For anyone planning to buy a Taigun or Virtus this year, the smart move is to compare variant-wise value carefully rather than focusing only on the new starting prices.
Disclaimer: Prices mentioned are ex-showroom, India, and valid as of January 2026. Actual on-road prices may vary depending on city, dealer, insurance, registration charges, and ongoing offers.
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Raj Prajapati is a senior automobile journalist at AutoIndia24, reporting on car, bike, EV, and auto industry developments in India.
