Skoda Kylaq Sales India: Skoda Auto Volkswagen India (SAVWIPL) has closed calendar year 2025 with its highest-ever domestic sales, underlining the growing importance of India in the group’s global strategy.
The company reported domestic volumes of 1,17,000 units, a year-on-year growth of about 36 percent. Including exports, total sales reached 1,59,500 units, while cumulative production under the Made-in-India programme crossed the two-million-vehicle milestone.
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One model, outsized impact
The standout story from 2025, however, is the role played by the Skoda Kylaq. The sub-4-metre SUV accounted for over 45,000 units during the year, contributing close to 40 percent of the group’s domestic volumes. For Skoda, the Kylaq’s performance helped the brand cross 70,000 units in annual sales, translating into 107 percent growth over the previous year.
Launched as Skoda’s first sub-4-metre SUV for India, the Kylaq has allowed the brand to compete directly in one of the country’s largest and most price-sensitive segments. Its success highlights how critical this category has become for manufacturers seeking volume growth in India.
Sub-4-metre SUV segment proves decisive
The Kylaq’s numbers underline a broader market reality. Sub-4-metre SUVs continue to attract first-time buyers as well as customers upgrading from hatchbacks, thanks to their compact footprint, perceived robustness, and competitive pricing. For SAVWIPL, entering this segment has significantly altered its sales mix, reducing dependence on niche or higher-priced products.
The company has described the Kylaq as its key volume driver for 2025, noting that the model played a central role in stabilising and scaling Skoda’s India operations.
MQB-A0-IN platform underpins growth
SAVWIPL credited its locally developed MQB-A0-IN platform as the backbone of its India strategy. Models based on this architecture have supported both domestic sales recovery and export expansion. According to the company, cumulative exports have now crossed 7,15,000 units, with shipments extending to new international markets.
Piyush Arora, Managing Director and CEO of Skoda Auto Volkswagen India, said the group’s performance reflects “consistent execution and a long-term roadmap for India,” adding that the strength of the Make-in-India approach is visible across manufacturing, sales, and exports.
Strong showing across other segments
While the Kylaq led volumes, other models also contributed meaningfully. The Volkswagen Virtus continued to dominate the midsize sedan segment, holding a reported 38 percent market share in 2025. Skoda’s Slavia, along with SUVs such as the Kushaq and Taigun, also maintained steady demand.
On the enthusiast end of the spectrum, limited-performance models like the Skoda Octavia RS and the Volkswagen Golf GTI sold out within days of their launches, indicating sustained interest in niche, premium offerings despite the group’s growing mass-market focus.
Network expansion and premium brands
To support rising volumes, SAVWIPL expanded its retail and service footprint to around 700 customer touchpoints across India. This wider network is expected to improve reach in smaller cities and enhance aftersales confidence—an important factor for buyers in competitive segments.
In the premium space, group brands also saw activity. Audi refreshed its SUV line-up with new variants, Porsche expanded to 13 sales points, Bentley opened new dealerships in major metros, and Lamborghini introduced the Temerario during the year.
Conclusion
SAVWIPL’s 2025 results show how a single, well-positioned product can reshape a manufacturer’s fortunes in India. The Skoda Kylaq Sales India strong performance underscores the strategic importance of the sub-4-metre SUV segment, while the group’s broader gains highlight the growing payoff from its localisation and network expansion efforts.
As the company heads into 2026, sustaining momentum will depend on balancing high-volume models with brand-building products across segments.
Disclaimer: This article is based on manufacturer-released sales data and official statements. Sales figures are indicative and may vary from registration-based reports or subsequent revisions.
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Raj Prajapati is a senior automobile journalist at AutoIndia24, reporting on car, bike, EV, and auto industry developments in India.
