Tesla Model Y Discount 2026: Tesla India has begun offering discounts of up to ₹2 lakh on the Tesla Model Y, just over six months after the electric SUV’s official launch in the country. The limited-time offer applies only to unsold MY2025 units and is restricted to a specific configuration—Standard Range variant finished in Stealth Grey with an all-black interior—priced at ₹59.89 lakh (ex-showroom).
As is typical with inventory-clearing offers, the discount is available only while stocks last, and buyers will need to check availability with Tesla directly.
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Inventory push after slower-than-expected uptake
The discount move comes amid signs that demand has not matched early interest levels. While the Model Y attracted around 600 bookings shortly after launch, actual registrations tell a more measured story. According to Vahan data, Tesla sold 226 Model Y units in calendar year 2025, highlighting a clear gap between initial bookings and conversions.
A Bloomberg India report, citing people familiar with the matter, suggests that Tesla imported about 300 Model Y units for India. Weak follow-through demand has reportedly left close to 100 vehicles still looking for buyers, prompting the company to adjust pricing on select inventory.
Positioning in India’s luxury EV space
In India, the Model Y is sold as a full import and sits in the entry-level luxury EV bracket, competing with models such as the Mercedes-Benz EQA and the BMW iX1. With on-road prices stretching from the mid-₹60 lakh range to over ₹70 lakh depending on variant, pricing has been a sticking point for many prospective buyers.
Unlike some rivals that benefit from local assembly, Tesla’s vehicles attract import duties of up to 110 percent, significantly inflating sticker prices. The company was unable to secure any import-duty concessions at the time of its India entry, which has limited its ability to price aggressively.
Low-key launch and limited footprint
Tesla’s India debut in 2025 was notably subdued. After years of anticipation, the brand entered the market without large-scale marketing or an expansive retail rollout. Showroom presence remains limited, restricting physical access for potential customers who prefer in-person interaction before committing to a high-value purchase.
For Indian buyers accustomed to extensive dealer networks and aftersales assurance, this limited footprint may have contributed to hesitation, especially in a segment where brand trust and service reach play a crucial role.
Not just an India-specific challenge
The pressure on Tesla’s sales is not confined to India. Globally, the company has faced increasing competition and shifting market dynamics. Reports indicate that Tesla’s worldwide volumes declined in 2025 for the second consecutive year, with BYD overtaking it in overall EV sales. The tapering of subsidies in key markets across the US, Europe and China has further intensified price competition and squeezed margins.
These global headwinds add context to Tesla’s India pricing strategy, where clearing inventory quickly may take precedence over holding firm on sticker prices.
What this means for buyers
For prospective buyers, the discount presents an opportunity to enter Tesla ownership at a slightly lower price point, albeit with limited choice in variant and colour. However, the broader factors—import pricing, service reach and long-term ownership costs—remain unchanged.
Conclusion- Tesla Model Y Discount 2026
Tesla’s decision to offer Tesla Model Y Discount 2026 underscores the challenges of establishing a premium EV brand in India without localisation or a broad retail network. While the price cut may help move unsold inventory, sustained success is likely to depend on deeper market engagement, expanded infrastructure and clearer long-term plans for the Indian market.
Disclaimer: This article is based on industry reports, Vahan registration data and information from sources familiar with the matter. Tesla Model Y Discount 2026 and availability are subject to stock and may vary by location. Readers are advised to confirm details directly with Tesla before making a purchase decision.
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Raj Prajapati is a senior automobile journalist at AutoIndia24, reporting on car, bike, EV, and auto industry developments in India.
